Consistency: The Compound Effect of Daily Actions
Success isn't built in a day, but daily. Discover how small, consistent actions create extraordinary results over time.
The Power of Showing Up
After writing millions of lines of code and making 5,000+ GitHub commits, I've learned a fundamental truth: consistency beats intensity every single time. The secret to extraordinary achievement isn't found in heroic efforts or overnight success—it's found in the mundane, daily practice of showing up.
The Myth of the Big Break
We live in a world obsessed with overnight success stories. The startup that goes from zero to unicorn. The athlete who comes out of nowhere to win gold. But behind every "sudden" success is a story of relentless consistency that nobody saw.
When I started my journey as an engineer, I didn't write brilliant code. I wrote terrible code. But I wrote it every single day. Each morning at 5 AM, before the world woke up, I was at my keyboard. Not because I was special, but because I understood that repetition is the mother of skill.
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
The Compound Effect in Action
Imagine improving just 1% every day. It seems insignificant, almost laughable. But mathematics tells a different story:
- 1% better every day for a year = 37x better
- 1% worse every day for a year = 0.03x of what you were
This isn't motivational math—it's the reality I've lived. Those millions of lines of code weren't written in a coding marathon. They were written line by line, function by function, commit by commit, day after day.
Building Your Consistency Framework
Here's the framework I use to maintain consistency across everything I do, from training for triathlons to building companies:
1. Start Ridiculously Small
Don't commit to writing a novel. Commit to writing one sentence. Don't commit to a marathon. Commit to putting on your running shoes. Make it so easy that not doing it would be absurd.
My start: One Git commit per day. That's it.
2. Never Miss Twice
Life happens. You'll miss a day. The danger isn't in missing once—it's in letting one missed day turn into two, then a week, then "I'll start again next month."
My rule: If I miss a morning coding session, I code before bed. No exceptions.
3. Track Everything
What gets measured gets managed. GitHub's contribution graph isn't just a vanity metric—it's visual proof of consistency. Create your own version for whatever you're building.
My tracking: GitHub commits, training logs, daily journal entries.
4. Environment Over Motivation
Motivation is unreliable. Environment is everything. Set up your world to make consistency inevitable, not optional.
My environment: Laptop charged and open, coffee maker on a timer, phone in another room.
The Hidden Benefits of Consistency
Beyond the obvious results, consistency delivers unexpected rewards:
Real-World Application
Let me share how consistency played out in building my 4 companies:
BrightChoice: We didn't launch with a perfect product. We launched with consistent iterations. Every week, without fail, we shipped improvements. 52 weeks later, we had a product that competitors couldn't match—not because of one brilliant feature, but because of 52 weeks of compound improvements.
Training for Triathlons: I didn't start by swimming 2.4 miles. I started by showing up to the pool every morning at 5 AM. Some days I swam for an hour. Some days I could barely manage 15 minutes. But I showed up. 365 days later, I crossed the finish line of my first Ironman.
Building Teams: Culture isn't built in company retreats or mission statements. It's built in daily interactions. Every daily standup, every code review, every one-on-one—these consistent touchpoints compound into culture.
The Consistency Paradox
Here's the paradox: Consistency is simultaneously the easiest and hardest principle to implement. Easy because it requires no special talent, no unique resources, no lucky breaks. Hard because it requires you to show up when you don't feel like it, when no one's watching, when results seem impossibly far away.
But that's exactly why it works. While everyone else is waiting for motivation, searching for shortcuts, or giving up after a week, you're quietly stacking days. And days become months. Months become years. Years become a career. A life. A legacy.
Your Consistency Challenge
I'll leave you with a challenge that changed my life:
Pick one thing. Just one.
Make it small enough that you can do it in 5 minutes.
Do it every single day for 30 days.
No excuses. No negotiations. No "I'll do double tomorrow."
Then watch what happens.
Not to your skills. Not to your results. But to who you become.
Because consistency isn't about what you achieve—it's about who you become in the process. And who you become determines everything else.
Remember: You don't have to be great to start, but you have to start to be great. And you have to keep starting, every single day.
See you tomorrow.
- Matthew